Helga Kraljik

Ankica Šarić

 tTopics:

advertising definition, the history of advertising, online advertising, advertising strategies, advertising deconstruction and advertising construction

Learning objectives:

define advertising
summarize the history of advertising
identify different types of advertising
list advertising strategies
analyze an advertisement
evaluate other students’ advert analysis

Assessment

summative assessment – a checklist for all project activities in the attachement




Activities:

Activity 1.  Advertising Definition




Think about these questions:

What can be advertised?
Why is it important?
What makes a successful advertisement?

Using that information, write your own definition of advertising. Present it in a word cloud (no word repetitions and mind the orientation as well as the word cloud shape).

 

Activity 2. The history of advertising




Create a (digital) timeline with the most important stages of the history of advertising - go to Canva, create a new design: a timeline Infographic. Make sure your infographic template/background and elements are in accordance with the topic of advertising. Check your grammar and spelling.




Activity 3. Types of advertising.




Create a digital mind map of different types of advertising with examples - go to Canva, use this template. Make sure your mind map design and elements are in accordance with the topic of advertising. Check your grammar and spelling.




Activity 4. Advertising strategies

 

Do this EdPuzzle quiz on advertising techniques. Watch the video again, and write the advertising strategies in this template and add at least two more on your own to the list.




Activity 5. Advertisement analysis




Search the Internet and choose one ad that you find interesting. You are going to analyse it.

In your analysis, you will need to answer the following questions:

What type of an advert is it?
Where can you see it;
What product/service is being advertised?
Who are the people targeted?
Ss describe the advert - use adjectives, images, facts
Which strategies/tricks are used?
Provide your opinion: What can be done better? What makes it perfect?




While preparing for your oral presentation of the analyses, remember to use the signpost language. Before recording your audio in vocaroo.com, use the self-assessment checklist.




Activity 6.

Go to Canva, New design - a video and then follow the following steps in preparing this presentation: It will be the end-result of the whole project and also help you present in class.




Slide 1: Introduce the topic of advertising: design the title slide

Slide 2: WordArt - advertising definition

Slide 3: Your timeline Infographic - history of advertising

Slide 4: Your mind map on - types of advertising

Slide 5: Your design on advertising strategies

Slide 6: The ad of your choice, designed slide and add the audio. Make sure that the whole slides asts the same as the audio.

Slide 7: Final slide of the project - up to you




Gotov materijal

Media Literacy: Advertising

Media literacy plays an important part in today's world  students are taught how to deconstruct and construct social media posts. 

In this lesson plan  students learn how to create a Twitter post/TikTok story following the basic rules for creating TikTok videos.




1.  Ss write 3 hashtags about themselves on Linoit  wall
2.  Ss compare social media vs. traditional media

who creates the content:
 the reliability
 the cost

3. In groups  Ss analyze a Tik-Tok story/Twitter post – its elements and the messages.

4. Ss create a meme for a Twitter post following these guidelines: 

Choose a topic (what kind of message you want to create).
Choose an image (free or your own).
Write a comment.

5. Ss create a Tik-Tok story following these guidelines:

Choose a topic (what kind of message you want to create - educational  entertaining  tutorial...)  
Choose which elements you will use (emojis  polls...)
Design a storyboard before creating a story: answer questions when  where  why  who  and how.
Write text  choose stickers  and smileys.
Think of ways of getting a reaction.
Use the checklist to check if you have followed the instructions- bit.ly/TikTokCheck.
React to other Ss’ stories. 

5. Use the rubrics to assess your work in the group - bit.ly/GWRubrics.

Social media posts

social-media

Students discuss the Internet safety and what netiquette is. Special-needs students create a word cloud using these words. 

Next  students try to come up with a definition of netiquette tat would be personalised for their class. Having agreed on a class definition  they move on to pair work in Canva presentation shared by the teacher.

As class  they have to agree who will create which slide  as the topics of each slide are given in the presentation itself in the form of notes.




Activity 1. Tips for student netiquette

The topics are:

1. #SaferInternetday  - What is it? When is it celebrated? Why is it important?

2. Netiquette - What is it? Why is it important? Who should pay attention to it?

3.  Netiquette on social media

4. Cyberbullying - What is it? When does it happen? Who can help?

5. Netiquette & online school

6.  Netiquette tips

7. Promote healthy discussion

8. Be accurate with factual information

9. Remember  your words are permanen

Students design their slides.

They check their spelling.

They provide feedback to other students.

They update their work based on receoved feedback.




Activity 2 Be social on social media

The topics are:

1. Communicating clearly

2. Disagreeing politely

3. Being patient

4. Sharing materials

5. No ghosting

6. Using Appropriate Humour

7. Appropriate behaviour  only

8. No Cyberbullying

9. Respect your privacy and the privacy of others

10. Responding to comments

11. Separating business and personal accounts

12.using hashtags and other platform features




Safer Internet Day 2023

sid-23

 t)This lesson is about school safety and well-being at school. A teacher serves as a moderator and students work in groups/pairs.  The stress is put both on context and skills.

Introduction

Individual work - Ss do a survey on school safety: bit.ly/SandHS


Whole class - Ss discuss the survey

Group work - Would you rather? activity – Ss take turns asking and answering questions about school safety as well as discussing them

Designing materials - Ss chose which activity they want to do

Pair work

a)  Banner

     Canva link: Banner for a safe and healthy school

     Ss create a banner for preventing school violence and promoting well-being, they use their own images

     Ss think of a slogan, you can use the help of Chat GPT (tell it what you need: a slogan; give it words that you would like it to use)

     Ss make the banner multilingual (English, German, Italian, Croatian)


b) Tips for safe and healthy school

Canva link: Tips for keeping school safe and helathy

Ss write 5-10 tips for a safe and healthy school

c) Ss write an acrostic pledge for a safe and healthy school

Ss can ask Chat GPT for help but not to write the whole pledge (just ideas)

Canva link: Safe and healthy school pledge

I pledge to…

e.g.

S

A

F

E




Safe and healthy school

school-safety

This learning scenario is designed for a class of 20 high school students  aged 16 who are studying English as their second language. Level B1.

Students are at the center of learning and the teacher serves as a moderator.

The aim of this lesson plan is to stress the importance of students’ and teachers’ well-being at school as well as promoting multilingualism.

The activities are described in the lesson plan.

Taking care of oneself

well-being

Silvana Radulović

Ponavljanje sadašnjih vremena Present simple i present continuous

Present tense

present-tense

Nakon obrade tematske cjeline Advertising (povezani materijal)  učenici pišu formativnu provjeru - u paru ili samostalan rad  ovisno o razredu i razini usvojenosti ishoda.




Formativna provjera priprema je za pisanje For & Against Essay na temu advertising.




Učenici rade bez pomoći udžbenika  bilježnice ili mobitela.




Uratci su bili izloženi u holu ispred učionice te ga je drugi razred koristio kao uvod u temu ('pogađanje' cjelina unutar teme).




Upute su predstavljene u Canva dokumentu (link u prilogu) koji kada nstavnici otvore  mogu na Home page Canve preuzeti i urediti/prilagoditi potrebama svoga razreda.

Učenički uradak treba što više sličiti listiću koji nastavnik dijeli s njima - na jednoj stranici. Ukoliko im vrijeme dozvoli  učenici mogu isti i dizajnom prilagoditi vlastitom izražaju koristeći boje i druge  povezane elemente.




A One-Pager Activity: Advertising (formative assessment)

advertising

 kao radni listovi za učenike s prilagodbom

This is a lesson developed for students with special needs. Students develop their soft and language skills by doing the exercises on the worksheet. Students do the exercises with the help of a teacher.

Part 1 

Students practice vocabulary connected with physical appearance (face, eyes, hair, build, general) by translating words into Croatian, practicing pronunciation,  sorting out words, and doing matching exercises (Wordwall).




Part 2

Students continue doing vocabulary exercises but this time connected with clothes (matching exercises, practicing pronunciation, and playing the game Hit the mole).




Part 3 

Drawing dictation - Students read the text and draw a picture of a person being described in the text.(reading comprehension)




Part 4

Students write a description of a person with some help (gap filling).

Students practice describing a person orally.

Physical appearance - prilagodba

appearance

This lesson  Learning  was developed for students with special needs. Students develop their soft and language skills by doing the exercises on the worksheet. Students do the exercises with the help of a teacher.

Part 1 

Students practice adjectives connected with personality (perfect teacher and perfect students) by translating words into Croatian  practicing pronunciation  and sorting out words.

Part 2

Students continue doing vocabulary exercises but this time connected with school subjects and extra-curricular activities (matching exercises  practicing pronunciation  and doing Wordwall quizzes).

Part 3 

Students read and translate the texts and answer the questions. (reading comprehension)

Part 4 Students answer the questions about personal education (What is your favorite teacher like? What are good students like? What is your (least) favorite subject? Would you like to go to a coed school?)

Learning - prilagodba

learning

Irena Ivanović

Nastavna cjelina za nastavu engleskog kao prvog stranog jezika u drugom razredu srednje škole (deseta godina učenja) usmjerena na razvoj kognitivnih strategija učenja jezika temeljena na čitanju i analizi priče Oscara Wilda The Selfish Giant. 

Engleski jezik